(not all will apply to every campaign)

  • Protect yourself or others from career-risk (by acting as part of a bigger herd)
  • Accountability (encourage people to carry through with good intentions)
  • Practical support (from community on how to conduct practice, e.g. preregistration)
  • Motivation (people are social and like to be part of a group)
  • Empower others to strengthen their commitment to open research practices
  • Signal to authorities (institutions, funders) that you want change
  • Increase awareness of open research practices
  • Facilitate cooperation between open research initiatives
  • Generate data on support for different open research practices
  • Pressure publishers and institutions to adapt their policies
  • Stimulate innovation and adoption of new technologies
  • Facilitate cooperation between open research initiatives
  • Complement ‘top-down’ mandates (e.g., Plan S) with ‘bottom-up’ support
  • Protect vulnerable researchers from repercussions of mandates