Communication Strategy

Note: If you add anyhing here you should also add it to the ‘Marketing checklist’ issue template

Channels to contact with project updates

If you’re planning to contact organisations about a project update, open a new ‘marketing blitz’ issue in Github and follow the template/checklist to keep track of who you’ve contacted. Write a different pitch for each of the following categories, then copy to all.

NOTE: THE FOLLOWING SHOULD BE A DIRECT COPY OF THE MARKETING CHECKLIST TEMPLATE. IF IT ISN’T, OVERWRITE THE TEXT IN THE MARKETING CHECKLIST WITH THE FOLLOWING)

Internal channels (FOK)

Social media

Blogs

Discussion forum threads

Slack workspaces

Google groups

Mailing lists

Facebook groups

Twitter

Declarations (can we get access these mailing lists?)

Pledge sites (superceded; see https://github.com/Daniel-Mietchen/pledges for latest pledge list)

Field-specific

Social Psychology

  • https://sasp.org.au
  • https://www.spssi.org/index.cfm?nodeid=1
  • http://www.spsp.org
  • https://www.easp.eu

Channels that will only be used occasionally

Note that these channels are not populated when you create a ‘marketing blitz’ issue in Github, because they require a more customised communication strategy.

Podcasts

  • Everything Hertz
  • Road 2 Open Access
  • Blackgoat
  • PhD career stories
  • QBI
  • http://www.openscienceradio.org/

Blogs

  • eLife labs blog
  • Scholarly Communications @ Duke blog, Kevin Smith
  • https://science20.wordpress.com/
  • LSE Impact blog
  • The Scholarly Kitchen
  • The Conversation
  • Undark
  • the-scientist.com
  • Learned Publishing
  • UKSG
  • LQ
  • The Wire

Media contacts

  • Michael Schulson (michael_at_undark.org) – contacted and Skyped in Sept 2019

Influencers

  • Randy Schekman
  • Michael Eisen
  • Brian Nosek
  • Susannah Harris
  • Timothy Gowers
  • David Prosser (the head of Research Libraries UK, and a prominent voice for reforming the publishing industry)
  • Brett T. Buttliere
  • Sydney Brenner (Nobel laureate)
  • Alexandra Elbakyan (Sci-Hub founder)
  • Authors of “Reproducibility Initiative” (Baker, 2012)
  • Authors of “Reproducibility Project” (Collaboration, 2012)
  • Chris Chambers
  • Tal Yarkoni
  • Richard Morey
  • Alexander Holcombe
  • Simon Batterbury
  • Scott Aaronson (“…much of the serious content on the Internet remains sequestered behind pointless, artificial walls—walls that serve the interests of neither the readers nor the authors, but only of the wall-builders themselves. If I have a medical problem, why can’t I download the full text of clinical studies dealing with that problem? Why do so many researchers still not post their papers on their web pages—or if they do, then omit their early papers? When will we in academia get our act together enough to make the world’s scholarly output readable, for free, by anyone with a web browser?”
  • Sir/Prof. Tim Gowers (argues, journals these days exist only to accommodate author prestige)

Conferences

  • see https://www.freeourknowledge.org/pages/news/ for list of conference presentations to date
Credit:Part of this list was developed by Jon Tennant @protohedgehog for the Open Scholarship Communication Strategy. May his hard work and passion for open science live on through this project.